Brands Helping Brands
See How Your Brand Stacks Up
Compare your ad performance against a curated cohort of COLAB brands. Real data, real insights, real growth.
Benchmark Your Performance
See exactly where your brand stands. Compare key ad metrics like MER, AOV, CVR, CPC, and CPM against an anonymized cohort of COLAB brands across Meta, Google, TikTok, and Bing.
Customers
New users by First user primary channel group (Default Channel Group)
| # | Date | Status | Customer | Revenue |
|---|---|---|---|---|
| 1 | 10/31/2023 | Paid |  | $43.99 |
| 2 | 10/21/2023 | Ref |  | $19.99 |
| 3 | 10/15/2023 | Paid |  | $99.99 |
| 4 | 10/12/2023 | Cancelled |  | $19.99 |
Cross-Platform Insights
Break down performance by platform — Meta, Google, TikTok, and Bing — to see where you lead and where to improve.
Cohort Comparisons
Your metrics are compared against an anonymized average of similar brands, so you always know where you stand.
💸
Magic UI
The synergy created by open and honest communication among brands has been instrumental in driving efficiency and success. By learning from each other's experiences, we can streamline our processes, reduce costs, and enhance our offerings.
Membership Plans
Choose the plan that fits your brand. All COLAB members get access to benchmarking insights and the community forum.
Why Founders Love COLAB
A community founded by brand owners, for brand owners. Hear from the members who are growing together.
ST
Marcus Harvey
CEO & Founder, Portland GearCOLAB is always an incredible event to learn, network and grow. I leave inspired every time and always have 5-10 things I can implement in my business the next day. Having like-minded thought leaders you can trust in your corner is incredibly valuable.
ST
Alex Hudjohn
CEO & Co-Founder, STLHD GearCOLAB is special in that you get to connect with like-minded business owners in a format unlike any other I've experienced. I've made lifelong friends and grown my business in ways I never thought imaginable.
ST
Mike Spangenberg
CEO & Co-Founder, State Forty EightThe synergy created by open and honest communication among brands has been instrumental in driving efficiency and success. By learning from each other's experiences, we can streamline our processes and enhance our offerings.
ST
Joel Barbour
Owner & Founder, The Great PNWEverybody's there to help everybody. It's not competitive and you gain so much knowledge so quickly.
Ready to See Your Numbers?
Log in to compare your brand's performance against the COLAB cohort.
Frequently
Asked
Questions
Everything you need to know about COLAB Benchmarking.
What is COLAB Benchmarking?
COLAB Benchmarking lets you compare your brand's core ad performance metrics — like MER, AOV, CVR, CPC, and CPM — against an anonymized average of other COLAB member brands in your cohort.
How is my cohort determined?
COLAB admins assign your organization to a cohort of similar brands. The cohort average is computed from aggregated, anonymized data — no individual brand's numbers are ever exposed.
Is there a cost to be a part of COLAB?
There is no cost to become a COLAB member. The only out-of-pocket costs are for attending group events. Benchmarking access is included as a member benefit.
Which ad platforms are supported?
We currently support Meta, Google, TikTok, and Bing. You can view aggregated metrics across all platforms or drill into each one individually.